Recently an article was published that stated the following, "what’s the difference between giving a speech and training? The author had reason to think about a question recently as a new client of ours came to us with lots of experience in training, but not much in keynoting. She wants to expand her keynote speaking to comprise the majority of her business. So what does she have to keep in mind as she moves from one world to the other? First of all, the basic chops are the same."
The "basic chops" are not all the same. Whether you are conducting a training session or presenting a keynote presentation, the facilitator's job is to teach outcomes. If we can't teach the objectives and deliver the needed outcomes in the time required, we'll tell you.
The author goes on to say, "now, good trainers know that it’s all about the audience. If the audience doesn’t get the message, you haven’t done your job. The same is true of keynoting. And fundamentally, again, there’s no difference.
While the first three sentences may be true, "fundamentally," there is a huge difference. First of all, effective trainers are not just communicating a message. Trainers are teaching outcomes...in another words, what do you need the audience to be able to do upon completion. In a shorter timeframe, keynote speakers face the impossible challenge of teaching a magnitude of people to perform in a faster amount of time.
The author continues, "finally, what about Power Point? My recommendation is usually NOT to use it during a keynote speech, because it detracts from the impact of you and your message, if you’re doing it right. There should be NO or at least VERY FEW WORDS on your Power Point slides!
Yes, keeping your PowerPoint slides clean and with few words is a general guideline of public speaking. As a professional trainer and educators, we recognize there are multiple learning styles, and some folks just don't comprehend a "dog and pony show" without reading learning outcomes on the screen. Not to mention that some people need to be engaged through "hands-on" or experiential learning.